The overall design goal was to create a simple and clean design along with adding a playful touch. This was to represent the professionalism and approachable characteristics of the client. The use of white space, graphics, and a touch of color helped to achieve the client’s overall design goals.
The logo has an energetic and fun feel. The branding was carried into the website’s use of white space and bold pink accents as well as the print design included business cards and stationary.
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